Public Relations
At LANE PR we use our collective knowledge and experience of marketing, public relations and social media to bring fresh new ideas to the marketplace — ideas that achieve business goals and enhance the bottom line.
From our offices in NYC and Portland, we specialize in developing and executing integrated campaigns that both educate and influence.
The key is strategic exposure: to the media, to key influencers (online and not) and to the consuming public.
We start by taking into account a company’s many messages, business objectives and target audiences and then draw upon both digital and traditional media to identify and communicate the right message for each audience.
With extensive media contacts and deep experience connecting clients to the audiences that matter most, LANE PR’s strategic approach combines the right mix of marketing, social media and public relations to drive sales, shape opinions, and build credibility and loyalty.
Our services and capabilities include:
- Awards and Speaking Engagements
- Blogger Relations
- Branding
- Bylines
- Campaign Development and Execution
- Community Relations
- Content Development
- Corporate Communications
- Crisis Communications
- Industry Events and Trade Show Support
- Investor Relations
- Key Message Development
- Media Relations
- Media Tours and Press Conferences
- Media Training
- Online Presence and Reputation Management
- Online Media Materials
- Optimized News
- Press Releases
- Proactive Analyst Relations
- Product/Brand Launches
- Product Placement
- Social Media Strategy
- Social Media Policy and Training
- Social Media Campaign Development and Execution
- Social Media Monitoring, Analytics and Measurement
