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Deciphering Dodd-Frank

Last week Baruch College in New York City hosted a panel of leaders from NASDAQ, NYSE and NIRI (National Investor Relations Institute) for a discussion aimed at investor relations officers and how they should begin preparing for implementation of the Dodd-Frank Act — arguably the most significant piece of financial legislation to be passed since [...]


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Integrating Social Media into IR

85% of financial services professionals under age 50 use social media (source: Ledermark)
47% of institutional investors read financial blogs for investing and research ideas

So why are some companies still hesitant to utilize social media as part of their IR program?   Investor relations professionals broached this very topic at the NIRI conference this week.
Here is a [...]


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    • 6/08/10

    Integrating Social Media into IR

    • 85% of financial services professionals under age 50 use social media (source: Ledermark)
    • 47% of institutional investors read financial blogs for investing and research ideas

    So why are some companies still hesitant to utilize social media as part of their IR program?   Investor relations professionals broached this very topic at the NIRI conference this week.

    Here is a quick chart from the conference outlining the top reasons IR departments give for avoiding use of SM, and the counter argument:

    Objections

    Solution
    Legal barriers Legal can pre-approve content
    Stock is institutionally held Improve response time and reach new retail
    Time constraints Scale; amplify conversations
    Too small of department Leverage content from marketing, PR, sales and HR
    Unclear rules (Reg FD) A good reason to partner with legal and make a new friend
    No proven ROI Your time is priceless! And SM can be measured in some ways
    Unsure where to begin Initiate with a pilot project

     

    Coincidentally, just a few days ago Forrester released its report affirming that financial services in particular should be using social media: http://www.nlcsocialmedia.com/forresters-reports-financial-services-marketers-should-use-social-media

    The bottom line: no more excuses for not leveraging the impact and reach of social media on your investors and other audiences. We can’t blame SEC rules either. If you aren’t using social media, statistics show you are missing out on an important and direct communication channel to reach very important audiences.

    POSTED BY: Amber Roberts