Our very own LANE PR vice president, Amy Paterson, has been honored as one of 10 national Women of Worth by L’Oréal Paris, which comes with a $10,000 award for her non-profit, My Little Waiting Room. As you can imagine, the entire LANE team was tickled pink when we heard the news! Amy is so [...]

Four years later, the economic crisis continues through a slow drumbeat of negative news that reinforces the notion of Wall Street operating on a different set of rules. What can we learn from the financial meltdown? Transparency is your best risk insurance. Proactive communication involves taking the initiative to frame the issue or describe your [...]

It appears 2012 truly is the Year of Content in the world of public relations and marketing. As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game. Google’s [...]

Did you know that more than 30% of people think in pictures and 45% think in both pictures and words?  Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract [...]

Media mailers are one of our specialities at LANE, and often times the packages we create are so good we want to keep them! That’s certainly the case with the recent ZAGG media mailer we put together. It’s a backpack full of tech goodies, and we are certain the media is going to love every [...]