Location, location, location
There is a burrito cart that I can see from my office window. This particular cart used to be around the corner and out of site. I have to admit, I did visit the cart once or twice when it was in the previous location. I never had to wait in line – just walked right up and gave my order.
Since the move, the line is often 10 – 15 deep. Why? Did he employ a fabulous PR firm? Did he purchase a billboard on 217? Did he develop a Facebook page, which now boasts 500 “friends?” As you can imagine, the answer to all of these questions is most likely - no.
So why the sudden spike in business? Location, location, location. The cart is now within eyeshot of Lincoln High School. While he still gets a trickling of local business people looking for a quick lunch, the bulk of his new clientele includes the 14 – 18-year-old crowd, clamoring for a big burrito. A simple move from one corner to another increased his business substantially.
If people can’t find you, they can’t purchase your product. This goes for physical location as well as web- based location. The easier you can make it for a potential customer to find you the better. From search engine optimization to a targeted social media campaign, making yourself seen is the key to success.