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Deciphering Dodd-Frank

Last week Baruch College in New York City hosted a panel of leaders from NASDAQ, NYSE and NIRI (National Investor Relations Institute) for a discussion aimed at investor relations officers and how they should begin preparing for implementation of the Dodd-Frank Act — arguably the most significant piece of financial legislation to be passed since [...]


Highlights from IPNC’s Vineyard Tour and Winery Lunch

This year’s IPNC (International Pinot Noir Celebration) started Friday morning with overcast skies and cool temperatures, rare for this famed weekend at Linfield College in the heart of Oregon wine country.
 
Our group spent the day at Belle Pente Vineyard in Carlton, Ore. As the clouds disappeared, we toured the vineyards, learning about the different blocks [...]


What does America consider “sexy”?

It’s a question we recently asked of stylists across the country in a national search for “America’s Sexiest Stylist.” Sexy Hair Concepts, along with Look Good…Feel Better, a  public service program supporting cancer patients, asked people from every state to nominate hair stylists who embody the term ”sexy” – from the inside out. Those who [...]


Financial Media are on Twitter too

As a media relations specialist, knowing the media who are on Twitter and following their interests, upcoming stories, etc., has become an important part of my jobs and is a value-add that I provide my clients.
At the NIRI conference this week social media is being discussed from the perspective of IROs as they examine how [...]


Integrating Social Media into IR

85% of financial services professionals under age 50 use social media (source: Ledermark)
47% of institutional investors read financial blogs for investing and research ideas

So why are some companies still hesitant to utilize social media as part of their IR program?   Investor relations professionals broached this very topic at the NIRI conference this week.
Here is a [...]


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  • 4/22/09

    Location, location, location

    There is a burrito cart that I can see from my office window.  This particular cart used to be around the corner and out of site.  I have to admit, I did visit the cart once or twice when it was in the previous location.  I never had to wait in line – just walked right up and gave my order. 

    Since the move, the line is often 10 – 15 deep.  Why?  Did he employ a fabulous PR firm? Did he purchase a billboard on 217?  Did he develop a Facebook page, which now boasts 500 “friends?” As you can imagine, the answer to all of these questions is most likely - no.

    So why the sudden spike in business?  Location, location, location.  The cart is now within eyeshot of Lincoln High School.  While he still gets a trickling of local business people looking for a quick lunch, the bulk of his new clientele includes the 14 – 18-year-old crowd, clamoring for a big burrito.  A simple move from one corner to another increased his business substantially. 

    If people can’t find you, they can’t purchase your product.  This goes for physical location as well as web- based location.  The easier you can make it for a potential customer to find you the better.  From search engine optimization to a targeted social media campaign, making yourself seen is the key to success.