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Three cheers for LANE PR’s Woman of Worth, Amy Paterson

Our very own LANE PR vice president, Amy Paterson, has been honored as one of 10 national Women of Worth by L’Oréal Paris, which comes with a $10,000 award for her non-profit, My Little Waiting Room. As you can imagine, the entire LANE team was tickled pink when we heard the news! Amy is so [...]


Where were you on Sept. 15, 2008?

Four years later, the economic crisis continues through a slow drumbeat of negative news that reinforces the notion of Wall Street operating on a different set of rules. What can we learn from the financial meltdown? Transparency is your best risk insurance. Proactive communication involves taking the initiative to frame the issue or describe your [...]


Brands need a content strategy, especially in today’s digital world

It appears 2012 truly is the Year of Content in the world of public relations and marketing. As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game. Google’s [...]


LINK BAIT: HOW TO CREATE STICKY AND SHAREABLE CONTENT

Did you know that more than 30% of people think in pictures and 45% think in both pictures and words?  Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract [...]


ZAGG Media Mailer: Back-To-School Goodies

Media mailers are one of our specialities at LANE, and often times the packages we create are so good we want to keep them! That’s certainly the case with the recent ZAGG media mailer we put together. It’s a backpack full of tech goodies, and we are certain the media is going to love every [...]


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    LANE PR makes Portland Business Journal’s 100 Fastest Growing Private Companies list

    Last night, a handful of LANE PR folks attended Portland Business Journal’s 100 Fastest Growing Private Companies banquet. Held at the Downtown Hilton Hotel, representatives from 100 different companies walked down the red carpet to receive their award for making the list. Business Journal Publisher Craig Wessel introduced each company, and we are excited to say LANE PR was ranked #88 on the list!

    Vice President Angie Galimanis accepted the award on LANE’s behalf, and the hardware has found a new home in our recently renovated office space.

    pbj-event

    We are proud of our growth and accomplishments in 2011, but we are even more energized about the client work and the successful campaigns taking place this year. Cheers to all of the companies who made the list – we are honored and excited for all that’s ahead for Oregon companies in 2012!