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Working Hand-in-Hand on an International Acquisition

LANE PR has worked on nearly 50 acquisitions for clients over a broad range of industries.  Recently, however, I had the opportunity to be part of the team on a very unusual deal that involved working with two foreign stock exchanges.  LANE PR was brought in by Infinova, a global provider of complete video surveillance [...]


StarChefs.com Portland Rising Star Chefs with Wines from Spain

On Monday, Dec. 5, LANE PR was honored to join the culinary community in celebrating Portland’s Rising Stars together with sponsor (and LANE client) Wines from Spain.
The event, which took place at the Nines Hotel, named the best-of-the-best on the Portland food scene, including:
Chefs:
• Aaron Barnett, St. Jack
• Greg Perrault, June
• Sarah Pliner, Kat Whitehead & Jasper Sheen, Aviary
• Naomi [...]


Oregon Wine Country with Wines from Spain’s Katrin Naelapaa

Earlier this month, the LANE PR Portland office was pleased to have Wines from Spain’s director, Katrin Naelapaa, join us for a few days out west. It was her first time to Oregon, and we promised a good time.
We started Katrin’s tour by visiting Portland’s Pearl District, NW 23rd Avenue and Reed College. We then [...]


Dutch Bros. Coffee Hosts Annual Buck For Kids Day

On Friday, Dec. 9, Dutch Bros., a LANE PR client, will celebrate Buck For Kids, an annual event where the coffee company donates proceeds from every beverage sold to a children’s organization.
Buck For Kids will take place at all 173 Dutch Bros. locations across seven western states. Last year, Dutch Bros. contributed $90,000 to children’s [...]


LANE PR Congratulates Portland Business Journal’s Most Admired Companies

LANE PR’s Wendy Lane Stevens, Kristen Siefkin, Brandi Cook, Jane Taber and Katie Stringer had the pleasure of attending the Portland Business Journal’s Most Admired Companies luncheon on Dec. 7.
We were pleased to celebrate the Portland business community, in addition to our clients, Umpqua Bank and Miller Nash.


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    Designer Exposure

    I admit it; I am a sucker for designer garb.  Shoes, purses, clothes, accessories… the list goes on and on.  While I do indulge occasionally, my closet certainly isn’t filled with the latest offerings of Gucci, Prada and Louis Vuitton. 

    However, thanks to a website I recently discovered, I can fulfill my secret joy.  The site http://www.ideeli.com/events/coming_soon features weekly sales, generally on high-end designer clothing and accessories. Emails are daily and supplies are limited so you must shop fast.  My first indulgence was a beautiful pair of Oscar de la Renta platform shoes that I “stole” for more than 70% off the asking price.  They are beautiful, although I have yet to wear them.  I suppose I am waiting for a special occasion (of which there aren’t many in casual Portland, Oregon). 

    In my opinion, the site is genius.  Not only is it a vehicle for designers to unload extra merchandise, but it’s also an opportunity for up–and-coming designers to increase exposure among a captive audience. Shortly after I purchased the de la Renta shoes, I acquired a ring from a designer I had never heard of, but now seek out.  Getting your product in front of a captive audience can make a big impression and lead to new sales, whatever the demographic.