Designer Exposure
I admit it; I am a sucker for designer garb. Shoes, purses, clothes, accessories… the list goes on and on. While I do indulge occasionally, my closet certainly isn’t filled with the latest offerings of Gucci, Prada and Louis Vuitton.
However, thanks to a website I recently discovered, I can fulfill my secret joy. The site http://www.ideeli.com/events/coming_soon features weekly sales, generally on high-end designer clothing and accessories. Emails are daily and supplies are limited so you must shop fast. My first indulgence was a beautiful pair of Oscar de la Renta platform shoes that I “stole” for more than 70% off the asking price. They are beautiful, although I have yet to wear them. I suppose I am waiting for a special occasion (of which there aren’t many in casual Portland, Oregon).
In my opinion, the site is genius. Not only is it a vehicle for designers to unload extra merchandise, but it’s also an opportunity for up–and-coming designers to increase exposure among a captive audience. Shortly after I purchased the de la Renta shoes, I acquired a ring from a designer I had never heard of, but now seek out. Getting your product in front of a captive audience can make a big impression and lead to new sales, whatever the demographic.