LANE PR has worked on nearly 50 acquisitions for clients over a broad range of industries. Recently, however, I had the opportunity to be part of the team on a very unusual deal that involved working with two foreign stock exchanges. LANE PR was brought in by Infinova, a global provider of complete video surveillance solutions, for their $89 million acquisition of security and video surveillance peer, March Networks.
A U.S. headquartered company, Infinova has operations across the world and is publicly traded on the Shenzhen stock exchange in China. March Networks, also a global company, is based in Ottawa, Canada and is publicly traded on the Toronto stock exchange.
The acquisition required regulatory oversight and approval from regulatory bodies from the U.S., Canada, and China. For me, the most interesting aspect of the deal was the opportunity to work with an international company operating across diverse cultures and countries.
Our team worked hand-in-hand till the late hours of the night with senior management of both companies to implement our acquisition strategy including timing, messaging, document generation, media outreach, and overall PR and IR council.
The result was a seamless and clear flow of information to all constituencies and media coverage to accelerate Infinova’s future growth. I look forward to following Infinova as they continue to expand and bring innovative products to the market.
